Homework

INTRODUCTION HOMEWORK

Creative Digital Media

I think creative digital media is about presenting your ideas and information to others in a creative way and also working effectively with others whilst developing your own personal practice. By creative media it might also mean artistic and cultural works and content created for digital platforms, or distributed digitally to reach the public

TOPIC 1

Sectors,Products,Platforms and Devices

1. Media sector can be defined as a varied collection of organisations that share the production, publication and distribution of media related things such as BBC and DISNEY. The sectors need to go to a platform where the product is accessed, whereas the device is where audience consumes the the product

2. How has access to digital media technology changed the way in which the audience consumes media?

- Recent Digital Media Products have made it easier for audience to take in a lot of product. along side the audience producers are also affected by the new digital media. digital media has changed a lot along the years people can nowadays carry "smartphones" with them every where they go.

TOPIC 2 

Analogue and Digital 

1. Analogue devices records data linearly from one point to another. it reads the media such as cd players and tapes. However Digital devices performs calculations using ones and zeros an example of these will be smartphones and an mp3 player. 

2.                                                    Analogue and Digital Products 

1. Vinyl Records                                                            1. CDs
2. Cassette Tapes                                                            2. DVD
3. Video Tapes                                                                3. Digital games

TOPIC 3 

Synergy and Technological Convergence 

1. Cross-Media Synergy is the simultaneous release of different products to boost them. Synergy works when different elements of companies promote each other. whereas, technological convergence  is the combination of two or more mediums. one important difference is that cross media convergence involve media products and synergy can involve non media products

2. Disney is an example of a cross media synergy because it produces and distributes a wide range of different types of media. Disney is made out of five different divisions, including Walt Disney Studios,Media Networks and Disney interactive. Disney have been described as the master mind of synergy and have developed a range o multi-platform brands

3. The advantages of technological convergence is that its inexpensive, efficient, convenient an its faster. it having all these amazing qualities on might think that its advantages over shines disadvantage. The disadvantages are that Technology Crashes, Loss of Memory and Safety,

TOPIC 4.1 

Creating meaning Part 1(Connotations and denotations, shots, angles and movement)

              1.The connotation in the Moonlight poster are the colours. the colours are dart on both ends except the middle indicating that the movie might be both fun and sad. The denotation are that the title MOONLIGHT is written in bold meaning the creator of the post want us the audience to see it clear

2.  The movie I chose is love and basketball. The movie starts off with he two main characters who both aspire to be professional basketball players. the girl lead moves in next door to the boy lead. their love hate relationship lasts into high school, with the girl leads edge and the boy leads top-dog attitude separating them, expect when the boy leads parents argue and he climbs through the girl leads window to sleep on the floor. As high school ends, they come together as a couple, but within a year, with both of them playing ball at USC , the lead boys relationship with his father takes an ugly turn, and it leads to break up with the lead girl.

3. In this movie the camera angles were Bird's eye view, high angle, eye level, low angle,Oblique angle,Worms eye view

4. The camera angel is mid shot and this helps create tension between these two characters. As an audience this scene brought interest because leading to this scene the two characters had never had a fight so a scene like this really brought interest. The two characters facing each other makes the scene more intense because

Topic 4.2 

Creating Meaning Part 2 (Sound, Lightning and mise en scene)

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1. How have stylistic codes been used to create meaning

• Stylistic codes are used to create meaning in this poster through technical codes. they are all the ways in which equipment is used to tell the story in a media text, for this poster an example will be the camera shot. the camera shot in this is up close with the butterfly covering her mouth indicating that something is blocking her from speaking her truth. Another one is symbolic codes, this one shows beneath the surface of what we see.  an example will be the woman's eyes are wide open which shows that she is very aware of whats going on around her 

2. The music video I chose was racks in the middle.

3. Sound is the vibrations that travels though the air or another medium and can be heard  

Topic 5-Narrative 

1. The narrative of a film tells a fiction or fictionalised story event or narrative
2. The music i chose is clout. the narrative behind it is that it talks about how people will do anything to get attention and also how people will turn on each other just to get clout 

Topic 6 representation 

1. Media representations of ethnicity can be said to be stereotypical through characters introduction, usually the main character is a white male this is usually in many movies. another one is if there is a female lead character she is usually blond and to society considered as dumb because of how she looks and also usually its what we have been seeing all the time so when we see a blond female automatically we think she isn't intelligent

2. The Tv show episode i watched is Power, since power is predominantly black the characters are portrayed as violent and drug dealers. most characters on there are angry which is what the media always portrays back people as.

3. For the first image at that time of when the movie was set it was considered as comedy and everything that was portrayed there was not meant to offend anyone however, people still thought it was racist but most of the audience accepted it so the bad image kinda died down  bit. For the second image it's said to be black face, this is something that really offends he black communities because in the olden days the black face was considered a mockery of blacks.

4. I think that its somewhat necessary for the artist/filmmaker to have lived experience of the group of people he/she is representing because if they have experienced it its more likely be expresed through their art and as an audience it tells me that they now what they are talking about.

Topic 7 Media Processes

• Pre-Production
• Production
• Post-Production
• Distribution
• Exhibition 

2. Post-Production

3. Exhibition

4. Pre-Production 

5. Production 

Topic 8 Media Consumption and Audiences

1.  Hypodermic Needle model is when audiences passively without realisation receives information through media text and do not challenge or really process the information they have received. Uses and Gratification Model suggests that we are active consumers of media and that there are four main reasons we choose to consume any media product.

• Need of social Interaction
• Need for Education/information 
• Need for identity
• Need for Entertainment 

• 2. Primary audiences are the main target audience that a product is meant for. secondary audience are consumers outside primary target audience

3.Individual Consumption: is when a user consumers media on their own or engages with a digital media product by themselves, ex web surfer. Group consumption: is when users engages with digital media product with others, ex social interaction

Topic 9 Interactivity,Personalisation and user Generated Content  

1. User Generated Content is any type of content crated by he user of a system or service and its made public available on the system. ex is when user of youtube creates and uploads their own videos on youtube.
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3. The 3 types of personalisation on my phone are : wallpaper, phone set up and apps 
4. A website might include interactivity on their website by encouraging audiences to participate and interact with each other or the website owner 

Topic 10 Regulatory Bodies 

1. BBFC: British Board of film classification

PEGI: The Pan-European Game Information 

IPSO: Independent Press Standards Organisation 

ASA: Advertising Standards Authority

OFCOM: The Office Of Communication 

2. Advantages and disadvantages of regulatory bodies 

Topic 11 Audience Research and Profiling 

1.