Wednesday 16hth September 2020
future: life is good
drake:Gods plan
kendrick lemar: loyalty
Davido: assurance
Davido: if
Global boga: only you
childish Gambino: this is America
Wednesday 23rd September 2020
Styles of music video
- hip-hop
- r&b
- drill
- rap
- Grime
- Afro-beats
- pop
Narrative: Thank You Next.(by AG) In this video the story line portrays a breakup that happen between the main characters and her ex's. The visuals at the beginning of the music were quit depressing suggesting that at the beginning of the breakup she was sad and still grieving. then she starts to get better knowing that she has to move on, at this point the visuals are all colourful and bright which makes the video stand out from the beginning to the end.
Animation: Superheroes.(Stormy) In this video the animations use of drawings was to illustrate the meaning behind the lyrics. words such as "superhero", in the title tells the viewers that the might be some type of flying or showing their powers. the video uses different camera shots to show that not all superheroes wears capes, and that everyone is beautiful in their own unique way using the black lives matter movement as a great example in the video.
Surrealist: Beautiful Monster(by Ne-yo) This video shows the main character performing stunts that are quite hard to believe in these times. the main character has kind of powers that makes him be able to fight anyone. the video shows lots of fun colours indicating the fun the character is having whilst fighting "the bad guys"
Parody: "Me Too"(Bart Baker) This video shows the parody of Megan traitors song "me too" which this video in a sense makes fun of her. This video is an imitation of her original video. from the looks of it this video was made to mock her just for fun. The visuals are quite similar to the original video. This is considered a making fun video because in the parody the main character has a fat suit on clearly making fun of the singer fro the original video
Imperative: Can't hold us(Macklemore&Ryan Lewis) The video suggest the person in it is trying to impersonate someone it is said to be that h
In Concert 'as live' footage: This
Wednesday 4th November 2020
Recapping Music Video Styles
- In Concert and as live footage
- use real life not not-staged of the band or artiste performing life
2. Animation (stop motion or digital)
- As a medium which has classically been used to experiment with story-telling techniques, music video will often use animation
3. Interpretative
- it is a visual interpretation of the lyrics
4. Narrative
- In media, narrative refers to the way a story is told. in this case, we are talking about a music video communicates a story to its audience
5. Impressionist
- An impressionist music video is a music video which rather than focusing on small details of the picture it instead focuses on the atmosphere and conveying the moods and emotions aroused by the subject
6. Surrealist
- Surrealism is an art movement which aims to break down the boundaries between fantasy , dreams and reality. in music videos, this means using bizarre and caring imagery, creating a dream-like quality which would be memorable to the audience
7. Pastiche & Homage
- Pastiche or homage is where one media text (in this case, a music video), references another in an affectionate way(asa tribute). when one media text refers to another, we call this intertextuality
8. Parody
- Parody, like Pastiche, is where one media text imitates another. the key difference is that parody will do this mockingly, whereas pastiche does so in tribute to the original. sometimes the line between the two is not entirely clear cut
9. Referencing
- A music video in the style of referencing, references something else, for example a film. an example of this is The Weekend's song"pray for me" for the film Black Panther. the video is made up of clips from the actual film as well.
10. Influence Of Commercial
- A music video which has influence of commercials is an advert which can be classed as a music video in itself. this is where the music isn't just used as background music to the advert but they tailor the advert around the song making it become a music video.
Wednesday 11th November 2020
Conventions Of Music Video
Lyric Interpretation: it is when the music video relates or follows the lyrics of the song. this helps the viewer to understand what the artist is saying and what point they what point they want to get across
Allusion: An allusion music video gives reference of another thing sometimes directly and sometimes indirectly
Extending or consolidating meaning: Extending or consolidating song's is when the music video gives the lyrics a deeper meaning. this means that the audience will be watching something that relates to the lyrics, but shows a stronger meaning
Lighting: this is when the lighting suites the mood of the lyrics. for example if the song is happy, then the lighting should be bright. this gives the video more effect for the audience and video.
Middle Child: J Cole(Rap)
- The Convention he uses in this Music Video is Extending or consolidating songs meaning. the music video gave the lyrics a deeper meaning. he gave the audience a deeper meaning whilst they watched the video. he talk about how he wins all his friends has to win as well. which at that point of the lyrics he showed a bunch of people all looking rich and clapping, making us think about what he actually means. he also showed a stronger meaning to what he was saying because at one point he showed dead bodies but only their feet to emphasis something.
Medicine:Queen Naija(R&B)
- The Convention she used in this video was Allusion. she referenced her broken marriage indirectly by using what happened in the marriage to tell a story but using her side of it. she used a guy who looked like her ex to portray him which some might consider as direct. she also showed the audience she has moved on and showed us the new man in her life referencing it to what her could have had if he didn't break her heart. she uses bright colours in this video. all though the lyrics are sad the video is quite entertaining.
Wednesday 18th November 2020
Techniques Of Music Video
- cutting to the beat
- Effects
- Miming and lip sync
- Multi-mage
- Camera movement
- Camera Angles
- Chroma Key
Camera Movements
- Pan
- tilt
- Tracking
- Dolly
- Crane
Camera. Angles
- Establishing shot
- Mid Shot
- Extreme close up
- Long shot
- High angle shot
Little Mix-Sweet Melody
Wednesday 25th November 2020
Introduction to Camera angles and camera movements
Fifth Harmony-Work From Home
Wednesday 13th January 2021
Introducing Pre-Production task
- What Are Personnel: The people who are employed in a company, organization or one of the armed forces
- What are shooting schedule: is a project plan of each day’s shooting for a production.
- What is a location recce’s : recce is a production term which refers to a pre-filming visit to a location to determine its suitability for shooting.
- What does copyright mean: copyright regrets to the legal right of the owner of intellectual property . It basically means the right to copy
- What is public liability: A situation in which a member of the public is hurt or damaged is caused to their property by a company’s actions or products.
- What are regulatory bodies and what are some enables of the bodies: they are responsible for formulating and enforcing laws that protect that safety of the viewers. Ofcom is one of the bodies
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